As the world’s largest trade fair, congress and event organiser, Messe Frankfurt has the world’s third largest exhibition centre with 400,237 sqm of hall space, 59,506 sqm of open space and over 90 congress and conference halls. The architecturally unusual buildings on the exhibition grounds of the main metropolis almost form a separate city, with 26 restaurants, up to 70 bars, cafés and gastronomy stands as well as hundreds of offices. The area thus offers sufficient space for the 48 trade fairs and exhibitions of trade fair Frankfurt, which have attracted more than 40,000 exhibitors and 2 million visitors each year. Trade fair Frankfurt is even better positioned internationally – here you can hold around 98 trade fairs with over 52,000 exhibitors. And trade fair Frankfurt’s turnover also speaks for itself: in 2017, 669 million euros in turnover was generated with 2,440 employees at 30 locations worldwide. Centrally located in the heart of Europe, trade fair Frankfurt can also be reached quickly and easily by plane, train or car.
Trade fair brands meet global industry expertise
Trade fair Frankfurt’s fields of competence demonstrate the versatility of this trade fair organiser. Messe Frankfurt is, for example, a marketing partner for various sectors such as Consumer Goods, Food Technologies, Mobility & Logistics. The IAA (International Motor Show) is one of the largest and most important international motor shows in the world, attracting up to 1 million visitors to the Frankfurt Exhibition Centre. On the occasion of Automechanika 2018, trade fair Frankfurt launched its optimised interactive hall and site plan (iGP). The iGP offers visitors the opportunity to search for the locations of exhibiting companies and also to find information on possible events at the respective trade fair stand. Exhibitors will also benefit from this innovation, as the function enables them to present themselves better, for example by marking their own stand with the company logo on the interactive hall plan. This tool thus offers users maximum orientation, which can be very useful at the popular and highly frequented Frankfurt Book Fair.