Borg Warner


BorgWarner is a world leading American automotive supplier.

Technology and media technology fireworks at the IAA Frankfurt 2017! Borg Warner presented themselves as an innovative automotive supplier on a ground of 300 m ². The press and the consumers were shown that Borg Warner has restructured their business into three areas and they were able to show they are active in the change of mobility. New developments were presented on 33 m² high-resolution 2 mm LED screen walls. Different RGB LED light strips show the three different divisions in the flooring. For the first time, the entire stand was lit and back-lit exclusively with the latest LED lighting technology. Up to 13 m x 4.5 m wide seamless printed graphics were backlit with the newest LED light mats in a previously unknown uniformity. Sharp detail and brilliance, which was so far only available for smaller areas, SMC can now offer in XXL. The complete furniture was individually designed and manufactured to underline the professional image of the company.

  • Lead design
  • Design
  • Architecture
  • Graphics
  • Catering
  • Hostesses
  • 2mm LED screen walls und media technology
  • Individually built & produced furniture
  • Production
  • Assembly
  • Storage
  • Logistics –    Run-time support