Germany is one of the most important locations for exhibitions. Every year between 160 and 180 trade fairs take place throughout Germany. These range from small congresses to huge trade fairs with international appeal. It is obvious that the differences between the individual events, but also between the various exhibition centres, are enormous.
In order to stand out positively from the crowd of other exhibitors, everything has to fit in the trade fair presentation. The exhibition stand must be an eye-catcher, the PR machinery must be set in motion on site and the catering of the visitors also plays an important role.